21 leads for an automotive detailing business

The challenge

The automotive detailing business needed enquiries from people close enough to use its service. The brief centred on a realistic local catchment: reaching more people would only be useful if they could become customers in the area served.

The approach

The campaign combined offer-led creative with local targeting and retargeting. The offer gave the ads a clear service message, while retargeting provided a separate way to reach people who had already shown interest.

Enquiry-quality feedback informed the next targeting and creative changes. That feedback matters alongside the lead count: a low-cost form submission is only useful to the business if the enquiry is relevant and can be followed up. The published results do not include a qualified-lead rate.

The outcome

The campaign recorded 21 form leads from £190.98 in ad spend, at a rounded cost per lead of £9.09. It reached 5,414 people and delivered 14,518 impressions, with a reported CPM of £13.15.

Reach describes the people shown the ads; impressions count displays, including repeat exposure. CPM is the cost per 1,000 impressions. These delivery figures give context to the form leads but do not establish how many enquiries became bookings or sales.

About these figures

These are the retained reported campaign figures, confirmed by the business. No independent audit evidence is supplied here. A campaign period and attribution window are not supplied here, so the figures should not be used as a forecast for another campaign.