Online tuition ads with clicks from £0.15

Seasonal demand from parents

The online tuition provider needed to reach parents around term starts and exams. Its offer covered online one-to-one tuition across KS2, KS3, GCSE and A Level, with pay-as-you-go messaging.

Subject, study level and pricing messages helped explain the offer to parents considering support. These details give an enquiry campaign a clearer brief than a general message about tuition: parents need to understand whether the service fits their child's stage and the support they are looking for.

The approach

We used separate prospecting and retargeting campaigns. Prospecting addressed new audiences, while retargeting reached people who had already shown interest. Enquiry feedback guided targeting and creative changes, keeping the review connected to the questions and needs coming through from parents.

The outcome

The lowest recorded cost per click was £0.15, the lowest CPM was £3.57, and the highest click-through rate was 2.97%. CPM describes the cost per 1,000 impressions; click-through rate describes clicks relative to impressions.

These are the lowest or highest reported figures, not campaign averages. They should not be combined into a picture of a single typical result or treated as a forecast for another tuition provider.

Clicks and impressions do not establish student enrolments or revenue. No enquiry total or qualified-lead rate is supplied, and the provider remains anonymous.

About these figures

These are the retained reported campaign figures, confirmed by the business. No independent audit evidence is supplied here. A campaign period and attribution window are not supplied here, so the figures should not be used as a forecast for another campaign.