8.09× return on ad spend for an e-commerce retailer
£107.6k in tracked purchase value from £13.3k in Meta ad spend.
- Tracked purchase value
- £107.6k
- Ad spend
- £13.3k
- Return on ad spend
- 8.09×
Reported purchase value; not profit.
Reported media spend; service fees are separate.
Reported tracked purchase value divided by media spend; not profit.
What we did
- Separated prospecting and retargeting
- Compared creative
- Reported tracked purchases and value