£36,309.01 in tracked purchases for a fitness retailer

Recorded campaign results

This case concerns Meta advertising for a fitness e-commerce retailer, where the recorded outcomes were purchases made through the website. The campaign results include 1,911 website purchases and £36,309.01 in tracked purchase value.

The two measures describe different parts of the result. The purchase count records purchase outcomes attributed in the campaign reporting. Tracked purchase value is the monetary value assigned to those outcomes. A purchase count does not establish a count of unique customers, and attributed value is not the retailer's profit.

What the figures can tell us

The results provide a record of reported purchase activity. They do not establish how much of that activity would have happened without the advertising, or account for the retailer's product costs, fulfilment, fees and returns.

No campaign period, attribution window or total ad spend is supplied. Without those details, this case cannot establish a return on ad spend or provide a like-for-like benchmark for another retailer.

Wider campaign structure, audience choices, creative and tracking setup are not documented here. The case is limited to the reported purchase outcomes. Our attribution guide explains how reporting rules affect the credit assigned to a purchase.

About these figures

These are the retained reported campaign figures, confirmed by the business. No independent audit evidence is supplied here. A campaign period and attribution window are not supplied here, so the figures should not be used as a forecast for another campaign.