Automotive Meta advertising

Meta campaigns for automotive businesses, from local enquiries to vehicle-specific interest.

Is this a fit?

For dealerships and automotive service businesses that can keep their offers, availability and follow-up current. The brief may focus on vehicle interest, appointments or relevant service enquiries; a stock-feed campaign needs a suitable feed and eligible account setup.

See the automotive-detailing campaign case study. It demonstrates a detailing campaign, not a dealership stock-feed result.

Start with the automotive goal

We build the campaign around the action your business needs, whether that is a relevant enquiry, a test-drive request, an appointment or interest in a specific vehicle.

Make the offer local and specific

Targeting, creative and destinations should reflect the area you serve, the stock or service on offer and the next step customers can take.

Stock-led campaigns

For dealerships with a suitable inventory feed and eligible Meta setup, we can assess a catalogue-led campaign that uses individual vehicles and current stock information. We check feed access, vehicle data, images, availability updates, destinations and tracking before agreeing the build.

Campaign management

The work can cover strategy, campaign build, creative direction, budgets and ongoing optimisation. Reporting focuses on the goals agreed for your business.

Relevant experience

Our automotive-detailing campaign recorded 21 form leads from £190.98 ad spend.

Getting started

Tell us what your business offers, your service area and whether you have a stock feed or existing Meta account.

Example deliverables

The written proposal confirms the items and quantities for your engagement. Depending on the agreed scope, these can include:

  • An automotive campaign brief defining the offer, area, availability and next action.
  • An agreed campaign build and creative plan, with feed assessment if catalogue-led activity is in scope.
  • Ongoing optimisation and monthly reporting using agreed enquiry, appointment or sales measures.

Onboarding and access

We review your business type, stock or service offer and how staff follow up. Setup can require Meta account and Page permissions, website measurement access and, for feed work, permission to inspect vehicle data, images and availability updates. We agree responsibility for keeping stock accurate.

Do not send passwords, payment details or customer records through the public enquiry form. We arrange access through suitable account permissions.

Scope, fees and next steps

The number of locations, stock-feed condition, creative production and tracking requirements affect setup and management. Feed integration and destination changes are included only when expressly scoped.

Our written proposal sets out deliverables, responsibilities, fees, any onboarding charge, revisions and the timetable before paid work starts. Third-party costs and extra work need written agreement. Sending an enquiry does not create a paid engagement. Advertising spend is separate from our service fee and is normally paid by you directly to Meta. We agree a budget for your objectives; there is no universal minimum ad spend. Unless your proposal says otherwise, ongoing Meta management is rolling monthly, with no fixed minimum term, at least fourteen days’ written notice and monthly reporting.

We aim to reply to enquiries within two working days. We review the brief, clarify fit and agree the next step; this is a reply aim, not a delivery deadline. Read the service terms for the engagement basis.

Tell us what you want to improve

Tell us what you sell, what you have tried and what you want to improve.