A focused Meta strategy
We specialise in paid advertising across Meta, with Facebook and Instagram at the centre of the campaign mix. We consider Threads, Messenger, WhatsApp and Audience Network where they suit the goal and account setup.
Manage the moving parts together
We connect the audience approach, campaign objectives, creative, budget and destination. Strategy and ongoing optimisation work from the same business goals.
Choose the right campaign role
Awareness, traffic, engagement, lead-generation and sales activity can support different parts of the journey. We choose the roles that fit your offer instead of judging every campaign by the same metric.
Bring in the support you need
Creative strategy, content, landing pages and tracking can be agreed alongside management. SEO, website development and maintenance are also available as separate projects.
Keep the reporting useful
Your report explains the goal, spend, results and next actions in a format that suits your business.
Scope and costs
Your proposal sets out the deliverables, responsibilities, fees and agreed working terms. Advertising spend is separate from our service fee.
Decide which channel belongs in the brief
Start with the people you need to reach, the offer and the assets you can supply. Our paid-social specialism is Meta; a brief requiring another advertising platform needs that responsibility agreed separately. Within Meta, placement availability and suitability depend on the account and goal. Compare the audience, creative format and destination before choosing the mix. See Meta campaign management for the ongoing work.
Example deliverables
The written proposal confirms the items and quantities for your engagement. Depending on the agreed scope, these can include:
- A Meta campaign strategy with clear roles for awareness, engagement, enquiries or sales.
- A coordinated plan for creative, audiences, budget and the destination.
- Agreed builds, testing, ongoing optimisation and monthly reporting.
Onboarding and access
We review your business goal, current campaigns, assets and measurement. We agree who produces and approves creative, arrange the relevant Meta account permissions and check the customer journey before launch.
Do not send passwords, payment details or customer records through the public enquiry form. We arrange access through suitable account permissions.
Scope, fees and next steps
The number of campaigns and markets, production needs and supporting tracking or page work affect the proposal. This is an entry point to Meta management, not an additional fee for the same work.
Our written proposal sets out deliverables, responsibilities, fees, any onboarding charge, revisions and the timetable before paid work starts. Third-party costs and extra work need written agreement. Sending an enquiry does not create a paid engagement. Advertising spend is separate from our service fee and is normally paid by you directly to Meta. We agree a budget for your objectives; there is no universal minimum ad spend. Unless your proposal says otherwise, ongoing Meta management is rolling monthly, with no fixed minimum term, at least fourteen days’ written notice and monthly reporting.
We aim to reply to enquiries within two working days. We review the brief, clarify fit and agree the next step; this is a reply aim, not a delivery deadline. Read the service terms for the engagement basis.